Interactive Web management (IWM) is an emerging field of academic study designed to prepare you for tomorrow’s careers.

UW Oshkosh Interactive Web Management (IWM) graduates are technologically savvy and know how to leverage the best online practices, including social media, to give their employers a competitive edge in the marketplace or start their own high-technology businesses.

The IWM degree is broad-based and interdisciplinary blending facets of business, technology, and media creation in the web and technology fields. This broad base of knowledge allows IWM graduates to take on a range of roles in areas such as web design, web development, social media management, e-commerce, writing for new media forms, search engine optimization, web analytics, user experience (UX) design, and digital marketing.


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3 Reasons to Pursue an IWM Major

By Alex Maldwin The Interactive Web Management (IWM) department is focused on preparing its students for careers in a field that is changing rapidly. The IWM majors includes coursework from the departments of business administration, computer science, information systems, marketing and journalism. However, this is just a short list of what skills the IWM major … Continue reading 3 Reasons to Pursue an IWM Major

IWM – An innovation at UW Oshkosh

  By: Sam Leannah Since beginning as Oshkosh State Normal School in 1871, UW Oshkosh has always had high standards when it comes to quality of education. Within the College of Business itself, these standards are upheld through accreditation administered by the AACSB. The Association to Advance Collegiate Schools of Business validate 796 businesses around … Continue reading IWM – An innovation at UW Oshkosh

Why You Need IWM Professionals

By Ryan Rogahn Why you need IWM Professionals Technology has increasingly become more popular and important for almost every business around the world. Technology can improve communication, increase efficiencies and productivity, and allows for more mobility and exposure. Interactive web management professionals can accomplish many of the activities businesses need to be able to do … Continue reading Why You Need IWM Professionals

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